Last Updated: Sat, 17 Aug 2013 12:41
Crystal Palace manager Ian Holloway insists he has ditched his 'class clown' image and wants to be taken seriously this season.
The 50-year-old will begin his second stint as a Premier League manager when Palace kick off their season against Tottenham at Selhurst Park on Sunday.
The Bristolian took Blackpool into the English top-flight a few years ago but could not keep them in the Premier League as they suffered relegation on the final day of the season.
But he is now back in the promised land after taking over at Palace in November 2012 and winning promotion via the Championship play-offs.
Holloway has always been known as a jovial character, with quick wit and a comeback line for any interviewer, but he has made it clear that his focus will be on football this time around and the days of providing sound bytes and funny headlines are a thing of the past.
"I'm trying to talk in a way so people don't think I'm funny any more, I'm fed up with that," he said.
"I'm not a comedian, I'm a football manager - at the end of the day that is what I do. You will have my interviews every week and they will be serious and I will be talking about football."
Punters looking to use their free bet might fancy the Londoners to go straight back down this season but Holloway will be working hard with a straight face to make sure that does not happen.
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