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Ayre confident over Reds future

Last Updated: Mon, 10 Mar 2014 11:57
Liverpool

Liverpool managing director Ian Ayre says a return to the Champions League will help put the club back amongst the richest in Europe.

Liverpool posted losses of approaching £50m last week and they have slipped out of the top ten in Deloitte's rankings for the first time in 14 years.

Ayre, though, is confident that a return to Europe's Premier club competition, coupled with an increased stadium capacity to around 60,000, will see them back amongst the elite.

Asked if dropping out of the top ten was serious, he told the Liverpool Echo: "It is serious in the sense that we are Liverpool FC and we know what good looks like. We've been there and we expect to be the best we can be.

"But you have to take a reasonable amount of comfort from the fact that we know why we are 12th.

"We are not playing European football and that's at the heart of it; we have a stadium that doesn't allow us the capacity that our demands dictate.

"We are doing what we can in terms of European football by addressing it on the pitch and if we were enjoying Champions League revenues I think that would have put us eighth in that Deloitte league this year.

"Then with the sort of capacities we're aiming for (at a revamped Anfield) and the resultant revenues we think would come from that then we actually think that would end us getting somewhere about fifth or sixth."

He added: "We are in good shape and perhaps the best message we can give to the fans is that our timelines that we set out to achieve this are on track. We are not behind."

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