Last Updated: Wed, 03 Feb 2010 17:12
Norwich chief executive David McNally is optimistic over the club's financial future as they try to reduce their £22.9million debt.
Norwich have appointed professional advisors Deloitte to help the club consider their options, McNally also revealed an AGM at Carrow Road this week was "constructive" and is confident over the club's financial future.
He said: "This was a really constructive meeting I thought, the feedback from shareholders has been very positive.
"Clearly the financial challenges that we're having to face up to are real, they are there but at least they are transparent and out in the open - especially the chairman's piece when he shared with shareholders where the money has all gone over the last six years was very informative, so we've had some good feedback."
McNally admitted the club were hunting investment but feels the appointment of Deloitte will aid their hunt for investors.
He added: "Absolutely we do need some new investment coming into the club, whether it's partial or complete or some kind of bond issue or share issue and there are a myriad of other ways of bringing in investment into the Football Club.
"Deloitte have been charged with coming up with a variety of options and as a Board we'll debate those and decide which route to follow."
Lotus Formula 1 racing team boss Tony Fernandes has been linked with investment in Norwich, the Malaysian businessman was rumoured to be among those competing to buy West Ham in January.