QPR have announced Gulf Air as their official shirt sponsor in a big-money three-year deal to replace Car Giant.
The sponsorship will also see the introduction of a Gulf Air supporter loyalty scheme for Rangers fans, the prospect of a football community scouting program based in the Middle East and various community-based initiatives.
Favio Briatore, chairman of QPR Holdings Limited, said: "I am extremely excited and privileged to be announcing a partnership with Gulf Air."
Last week Rangers unveiled Santander as their official financial partner.