Last Updated: Wed, 11 Dec 2013 11:28
Sam Allardyce says misfiring striker Modibo Maiga must ignore any criticism he receives and concentrate on ending his goal drought.
The Hammers have been desperately short of goals this season but they are also short on strikers so Maiga has had a longer run in the side than maybe he would have had if the east Londoners had been scoring regularly.
His lack of goals - he is yet to hit the target in 12 appearances this season - has seen him become a target for Hammers fans and Allardyce insists the best way for the Mali forward to answer his critics is by producing on the pitch.
"Modibo Maiga hasn't scored a goal and that's what they see. That's what they want a centre forward to do," he said.
"He was very, very good against Fulham and I think the fans will be intelligent enough to have seen that.
"Fans pick on people on their own team across the board at every team I've played for and managed. They pick someone out they don't like.
"The only thing we can do is support the player to change opinion and show that's not the case.
"You have to blank it out, deal with it, just play your best and focus on the team. Play well and score a goal, then everything changes."
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